The Big Cheezy
NOLA’s gooiest, a fresh view at sandwiches
facebook.com/bigcheezynola/
Presenting New Product to the Market
The Big Cheezy sprang up in an unassuming building in the middle of New Orleans and became a major hotspot for lunch in New Orleans. Cheezy doesn’t just sell plain old grilled cheese sandwiches. What makes them unique is that they only sell grilled cheese and variations on it. “We are not a standard eatery, we are building a completely new vision on this simple food.”
The company’s social media goal was to tell the world about their new product and attract more clients to come and try their grilled cheese sandwiches.
After one month of using PromoRepublic, they saw a staggering 63% increase in engagement on their Facebook page, a 125% increase in Instagram comments and Likes.
2,300+
Followers increase
on Facebook
1356 per Post
Post Engagement increase
(Likes & Comments)
1 hour
Time spent on SoMe
Management (weekly)
How They Did It
“People would see the sandwiches in person and literally drool over them. We knew that if we could just present them the way we wanted to, and new customers would see them looking naturally beautiful, they would hurry into the restaurant.”
They needed to create a lot of content about their special sandwiches to hype them. So, they used employees and real photos to tell the story.
“We wanted people to hang out here and we fostered a really welcoming restaurant first and foremost.”
Special “bring a friend” giveaways involved BOGO deals and chances to win a gift card – all announced on their Facebook page.
Their Tactics
Original content, increased frequency, and image quality
Better Content
Posting brief quotes from a staff member with an interesting life story inspired many people to read thoroughly and to feel a deeper connection to the workers, owners and business itself.
Educational content
Instead of disappearing for days until another promotion was ready, they frequently engaged with customers, posting in the comments, even “cracking wise if someone was making jokes, so we’d come across as the fun, not-to-serious people we really are. The goal was to ensure people knew we were available at all hours for any Big Cheezy-related needs.”
Appetizing Images
“We knew that the photos of our food were so good, it was only about getting them in front of more people and they would sell themselves. We didn’t have to write anything other than the name of the item.” To cut through the competitive social media algorithms, they spent $25 on a Facebook ad, simply of a photo of a delicious, stuffed grilled cheese sandwich. “This lead to a domino effect where we got a lot of free publicity from people who saw the ad because they would tag their friends or even just send it to them: ‘Have you seen this? Let’s go here ASAP!’”
Their Solution
“PromoRepublic is doing incredible work with businesses in the social space.”
The Big Cheezy was launching a second restaurant in a nearby city, so it didn’t have a whole lot of time to promote its current restaurant. “We knew social was important but we aren’t the experts. PromoRepublic’s tools help businesses like the Big Cheezy take their startups, small companies and even major successes to the next level by handling customized, scheduled and personalized posting, keeping the conversation going and building to that “domino effect” where the customers eventually do most of the work for you.”
Reaching Success
After a month of chugging along, using PromoRepublic’s strategy, their numbers are excellent:
• Number of Posts: 20 a month
• Post Engagement Increase - 1,356 per post
• Followers Increase - 2300+
• Time Spent on Post Creation - 1 hour a week (internally, assisting PromoRepublic with calendar management)
“The more we posted, the more the neighborhood seemed to appreciate that we were active and not just sitting back and saying, ‘Come in and spend.’”
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